eMail marketing is directly marketing a message to a group of people using email. It usually involves using email to send ads, request business, or solicit sales, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either your current customer database or specified targeted list. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
An email campaign distributed to your current customer database and or social networks keeps your message “top of mind.” It is important to keep these contacts constant without being intrusive. We will help you determine what makes an email helpful and informative while building loyalty and increasing sales. Email can be an additional way to reach out to potential customers. These work best when a highly targeted lists is used. For instance, an ad for swimming pool remodeling will be more successful if sent only to high income homeowners with swimming pools over 10 years old. A pediatrician might reach out to families with small children who recently moved to the area or expectant parents.