Social media marketing programs center on efforts to create content that attracts attention and encourages readers to share it across their social networks. Sharing information about an event, product, service, brand or company across social networks is in essence “electronic word of mouth”.
When companies join social channels, consumers can interact with them and they can communicate with consumers directly. That interaction feels more personal to users than traditional methods of strictly outbound marketing & advertising. These consumers are loyal and will share the businesses they have found on social networks with their followers. At that point, your business has moved from just another business to one that is referred by someone the receivers “follows.” The difference in likelihood of someone doing business with your company if referred vs. seen by traditional advertising is huge.
Social media marketing can help with a number of goals, such as:
• Increase website traffic
• Increase conversions
• Brand awareness
• Creating a brand identity and positive brand association
• Communication and interaction with key audiences
The Tipping Productions Social Media Approach:
• Determine Strategy: We will discuss all of the different social media platforms and which are cost effective, work best to fulfill your goals and level of participation needed. We will determine message and image you want to portray and target audience.
• Development: We create your page/ account/ channel etc. as needed or claim and update existing. Your brand and message are kept consistent throughout all of the platforms while structuring content for best effect on each platform.
• Implementation: Posting, sharing, updating, developing events and promotions on a continual as needed basis. Encouraging followers via likes, reviews and views. Connecting to other’s sites that are frequented by target audiences and monitoring competitor’s pages.